Page 21 - LRCC January 2021 Focus

LOVE LANSING

Consumers Energy Gift Card Promotion Supports

Small Business

o assist in this challenging Consumers Energy provided $3,000
time, Consumers Energy to $40,000 to local organizations
helped community members (a total of $850,000) in the Lower
T stretch their dollars while Peninsula, where Consumers offers
also supporting small businesses electric and natural gas service.
and their employees in Michigan. Shoppers earned the matching
During the key holiday shopping dollars when they buy gift cards
season, Consumers provided a directly from their local chambers
dollar-for-dollar match for gift and downtown organizations.
cards/certificates purchased
through local chambers of commerce and downtown organizations. The Participating chambers/business groups offering in the Greater Lansing
“Our Town” gift card promotion doubled the amount shoppers could region included:
spend in downtowns across 56 communities.
• Downtown Lansing
“Small businesses are the backbone of the communities we serve, and every • Charlotte Chamber of Commerce
community has seen those businesses feel the effects of the COVID-19 • Grand Ledge Chamber
pandemic,” said Lauren Youngdahl Snyder, vice president of customer • Mason Downtown Development Authority
experience, Consumers Energy. “With Our Town, we want to end the • Shiawassee Regional Chamber of Commerce
year by spreading cheer. We are putting dollars directly into shoppers’ • Downtown St. Johns, Michigan n
hands to help them stretch their budgets and give a boost to shops and
restaurants in their hometowns.”

M 3 Group

20 FOCUS / JANUARY 2021 LANSINGCHAMBER.ORG 21