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TURN UP THE LOVE THE TREVOR PROJECT
As a proud ally to the LGBTQ+ community for more than 45 years, The Trevor Project is the leading national organization providing
AT&T launched “Turn Up the Love” in 2018 as an initiative focused crisis intervention and suicide prevention services to lesbian, gay,
on turning up the conversation around acceptance, equality and bisexual, transgender, queer and questioning (LGBTQ+) young
mental wellness for LGBTQ+ youth. people under 25. Intro Employees Communities Customers Content Suppliers Awards
For two years, Turn Up the Love has been engaging Gen Z and AT&T has contributed $1.5 million to The Trevor Project over the
millennial audiences with an “always on” platform presenting past two years, which has helped modernize and transform their
exclusive content to drive support for the LGBTQ+ community proven suicide prevention capabilities and serve more LGBTQ+
and providing connections to important resources like youth via their digital platforms. Thanks to products and services
The Trevor Project. provided by AT&T, TrevorText and TrevorChat are now available
24/7 to help at-risk LGBTQ+ youth whenever they need it, in the
ways most useful to them.
LOVELOUD FESTIVAL BY AT&T
2019 was AT&T’s second consecutive year as the presenting Many AT&T employees serve as Trevor volunteers. They support
sponsor of LOVELOUD, a family-friendly music festival for the LGBTQ+ youth who reach out looking for resources, support and
LGBTQ+ and ally community. With a mission to ignite the vital someone to relate to. Connectivity is vital for these efforts and
conversations about what it means to unconditionally love, AT&T powers the text and chat services year-round. 35
understand, support, accept and celebrate our LGBTQ+ friends
and family, AT&T presented LOVELOUD to tens of thousands In 2019 we launched “24/7,” a yearlong national campaign
of attendees and streamed the festival online to millions of promoting TrevorText and TrevorChat as anywhere, anytime
viewers. The event helped raise $1 million for LGBTQ+ serving counseling services powered by AT&T. With young social media
organizations and raised awareness of the depth of AT&T’s stars sharing the moments in their lives when they really needed AT&T D&I Annual Report 2019
support for the community.
to reach out to someone for help, “24/7” increased Trevor’s
volume of calls, chats and texts fivefold – making a lasting
impact in the lives of tens of thousands of LGBTQ+ youth.
