Page 37 - ATT DEI Annual Report
P. 37

With its four areas of focus, Xandr Cares creates meaningful change for our communities and
            for our business, harnessing the passion and generosity of Xandr teammates worldwide and

            leveraging AT&T’s deep commitment to building a better tomorrow.                                                                                                                                                      Intro     Employees      Communities     Customers     Content     Suppliers     Awards





                  FUTURE TALENT:                                                         COMMUNITY ENGAGEMENT:
             1    CREATING PATHWAYS FOR FUTURE GENERATIONS                           3   HARNESSING EMPLOYEE VOLUNTEERISM AND
                  OF DIVERSE TALENT                                                      EXPERTISE WORLDWIDE
                  Our digital skills programs work with organizations like Girls Who     Xandr empowers employees to support the causes they care about
                  Code, MediaTrust (UK) and Code Like a Girl in Australia to equip       through volunteer service. In 2019 our employees spent thousands of
                                                                                                                                                          ABOVE ”Together We Hack” employee hackathon with Girls Who Code, All
                  students to succeed in the global advertising and technology           hours volunteering around the world for our “Together We Volunteer”
                  economy. In turn, we help develop our next generation of talent        campaign, which included disaster recovery volunteer trips with AT&T   Star Code and MOUSE.
                  with Xandr Cares internships and junior-level apprentice programs.     and WarnerMedia. Our employee-led Sustainability Club supports
                  We also run year-round mentorship programs, partnering our             AT&T’s Environmental Sustainability initiatives, running independent
                  employees with high school students looking for support and            education and volunteerism programs to improve our environmental   2019 XANDR DIVERSITY & INCLUSION SPONSORSHIPS
                                                                                                                                                          AND PARTNERSHIPS:
                  guidance on college and career readiness topics.                       impact within our workplaces and beyond.
                                                                                                                                                          •  The International Radio & Television Society mentorship program,
                                                                                                                                                             providing internships for college students within the media and    37
                  TECH FOR GOOD:                                                         INDUSTRY & CITIZENSHIP:                                             advertising space.
             2    LEVERAGING OUR TECHNOLOGY RESOURCES FOR GOOD                      4    SPEARHEADING POSITIVE CHANGE ACROSS OUR
                                                                                         MARKETS, ALIGNED TO OUR PURPOSE AND BUSINESS                     •  MOUSE’s Diversity in Tech awards, a nonprofit youth development
                  Tech for Good pursues positive social impact by building scalable                                                                          program with an emphasis in tech.
                                                                                         Building a new kind of advertising company means we need to believe
                  technology and partnership in the nonprofit sector, leveraging                                                                          •  MediaVillage’s Advancing Diversity Honors program to recognize media
                                                                                         in better and make a positive impact on our ecosystem by promoting
                  our Xandr engineering and tech resources. This encompasses our                                                                             professionals with remarkable diversity & inclusion initiatives.
                                                                                         responsible and inclusive advertising practices, advocating for high-
                  PSA program, which serves Public Service Announcements for                                                                              •  Upwardly Global’s events to help immigrants and refugees find
                                                                                         quality news and media, and building meaningful relationships with                                                                       AT&T D&I Annual Report 2019
                  nonprofits through our technology platform, as well as our work                                                                            employment in the U.S. workforce.
                                                                                         civic organizations and local governments. We achieve this by running
                  with the Federation of Internet Alerts, which uses Xandr’s ad serving                                                                   •  Participation in several industry events highlighting diverse
                                                                                         campaigns and collaborating with organizations such as Tech:NYC,
                  technology to deliver critical safety information from government                                                                          individuals: She Runs It, Multichannel’s Wonder Women and
                                                                                         the IAB, MediaTrust and United for News.
                  agencies and nonprofits to the public.                                                                                                     Step Up Power Hour.
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