Page 12 - LRCC FOCUS April 2020

Quality Dairy has always been a strong supporter of the community,
donating to many worthy causes. The company has made an effort
to maximize its impact by becoming more strategic about its
contributions through a new program, Quality Community.

“It is kind of hard to drive around the tri-county area and not
bump into us,” said Martin. “All our stores represent communities,
whether they are rural, suburban or city center. Quality
Community allows us to tailor our goods, services and support
to the community in which they are located.”

Looking to the future, the work will continue in upgrading
QD stores across the region. Next on the list is the downtown
Lansing store at East Saginaw and Larch, one of the highest
traffic areas in the region. QD has been awarded a grant from
LEAP for a new façade at that location.

“We’re going to start hammering away at these stores and
work our way through it,” said Martin.

Reinventing an organization is a daunting challenge that
doesn’t happen overnight. Martin is encouraged by the “Reinventing an organization is a
direction in which QD is headed and feels that the Quality
Community of employees and customers will feel the same way. daunting challenge that doesn’t happen
overnight. Martin is encouraged by the
“Give us a shot. Give us a look if you haven’t been in a QD lately,” said Martin.
“Our customer service representatives are the best. Customers are being spread direction QD is headed and feels that the
out. We have to draw them back. We have a steady, dependable, faithful base, Quality Community of employees and
but we would like to grow it.”
customers will feel the same way.”
For more information about the new Quality Dairy, its vision, store locations,
product and services, visit the QD website at www.qualitydairy.com. n

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