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Google India is leveraging the power of machines English to as many as 14 million in a month. With
and AI (Artificial Intelligence) to make better and an aim of teaching English to the 100 million
better products in future. India is heading into the internet users by 2020, they are moving quite
age of ‘AI first world’ with its unique advantage of fast towards their goal with a working team of 20
massive data right now. Companies like Social Cops members only.
use data intelligence to solve critical education EM3 is another start up in Noida. There are about
gaps. It uses publicly available government data, 50 million farming households in India. EM3 aims
analyses, crunches, structures them to use for at addressing the issues of farming equipments for
insight and governance purpose. these households. Only 5% of these households

This large internet user base has helped home can afford to own farm equipments. EM3 is
grown companies like Flipkart, Paytm, Ola, building the Uber for farm equipments.
Zomato etc. to make it large with the idea of ‘India The mission of Google is to provide broadband to
One’. They target the first 100 million Indians who all, tailoring the product for India, getting SMBs
are highly educated, live in urban India, have online, skilling for future and digitizing rural India.
disposable income, with needs that are similar
to those of people in the west and developed
countries. ‘India Two’ is the next 100 to 300 million
Indians and ‘India Three’ is 300-600 million Indians.
There hasn’t been much focus given to ‘India Two’
and ‘India Three’ in terms of building products
and services. Much of this focus by technology
start ups have been given to ‘India One’ so far. The
biggest of opportunities lies in addressing the gaps
which lie in sectors (with massive challenges) like
agriculture, financial inclusion, public transport,
education, health care and hygiene and sanitation.
He cited an example of a start up based out of
Jaipur: Hello English. This start up is teaching