Page 30 - 2015-2018 Hudson City School District Strategic Plan

GOAL 5: EXTERNAL COMMUNICATION

To advocate for education and engage Hudson residents, parents, alumni and stakeholders
with timely, concise, and accurate information regarding the Hudson City School
District.

OBJECTIVES:

4. Identify and utilize existing organizations/teachers to advocate for our students.

STEPS PRIMARY/ TIMEFRAME NOTES
SECONDARY
1. Review the baseline of January 2016- Help develop staff/
exisiting organizations/ Sheryl Sheatzley/ Phil teachers as voices to
teachers to advocate for Herman support public education.

our students. Sheryl Sheatzley/ Phil February 2016-
Herman
2. Provide a report and March 2016-
recommendations for Sheryl Sheatzley/ Phil May 2016-
improvement (including Herman
timeline, key performance
measures, and estimated Sheryl Sheatzley/ Phil
Herman
costs) regarding
engaging staff to develop

talking points and staff
messaging.

3. Communicate
recommendations
(identifying primary
audiences and methods).

4. Implement staff
message training.

5. Report and measure Sheryl Sheatzley/ Phil May 2016-* *After initial review and
success in relation Herman implementation, this objective
to recommendations should be achieved through
(with deadlines and an annual continuous
deliverables). improvement cycle.

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