Page 27 - 2015-2018 Hudson City School District Strategic Plan

GOAL 5: EXTERNAL COMMUNICATION

To advocate for education and engage Hudson residents, parents, alumni and stakeholders
with timely, concise, and accurate information regarding the Hudson City School
District.

OBJECTIVES:

1. Broadcast consistent information about the district and celebrate growth, learning, challenges and
opportunities.

STEPS PRIMARY/ TIMEFRAME NOTES
SECONDARY

1. Review current Sheryl Sheatzley/ Phil Complete
communication plan and Herman

media relationships.

2. Provide a report and Sheryl Sheatzley/ Phil June 2015-
recommendations for Herman June 2015-
improvement (including August 2015-
timeline, key performance Sheryl Sheatzley/ Phil
measures, and estimated Herman
costs) regarding the
communication plan. Sheryl Sheatzley/ Phil
Herman
3. Communicate
recommendations
(identifying primary
audiences and methods).

4. Implement expectations
- Phase I.

5. Implement expectations Sheryl Sheatzley/ Phil August 2016-
- Phase II. Herman

6. Report and measure Sheryl Sheatzley/ Phil June - Annually* *After initial review and
success in relation Herman implementation, this objective
to recommendations should be achieved through
(with deadlines and an annual continuous
deliverables). improvement cycle.

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