Page 29 - 2015-2018 Hudson City School District Strategic Plan

GOAL 5: EXTERNAL COMMUNICATION

To advocate for education and engage Hudson residents, parents, alumni and stakeholders
with timely, concise, and accurate information regarding the Hudson City School
District.

OBJECTIVES:

3. Provide training and support staff to improve external community communications (i.e., lunch and
learn/provide consistent communication and accountability).

STEPS PRIMARY/ TIMEFRAME NOTES
SECONDARY

1. Review the baseline Sheryl Sheatzley/ Lisa October 2015- Streamline existing
of current training and Hunt communication tools for
support staff to improve efficiency/timeliness/social
media to drive back to
external community web.
communications. Provide professional
training of staff for media
communications.
Create different
communication strategies
including our existing
technology – face-to-face,
high tech and high touch.

2. Provide a report and Sheryl Sheatzley/ Lisa January - May 2016
recommendations for Hunt
improvement (including
timeline, key performance
measures, and estimated
costs) regarding improving
external community

communications.

3. Communicate Sheryl Sheatzley/ Lisa August 2016-
recommendations Hunt
(identifying primary
audiences and methods).

4. Implement the Sheryl Sheatzley/ Lisa June 2017-
recommendations. Hunt

5. Report and measure Sheryl Sheatzley/ Lisa Annually* *After initial review and
success in relation Hunt implementation, this objective
to recommendations should be achieved through
(with deadlines and an annual continuous
deliverables). improvement cycle.

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