Page 2 - MARKED DSBMK1A2 marking schedule ONLY

2  The draft business case  The problem the project aims to solve
for the sales and is identified. This is clearly a ‘problem’
marketing project as opposed to a general statement
contains the required about the business.
information (for Task  A solution to the problem which
One). involves carrying out a sales and
marketing project is identified.

 It must be highly likely the solution will
take approximately 155 hours of tauira
time to implement.

 Either at least one relevant financial
cost of the solution is identified OR a
relevant explanation is given as to why
there will not be any financial costs.

 At least one relevant benefit of the
solution is identified.
 At least one relevant impact of the
solution is identified.

 Any impacts identified are negative
consequences which do not involve
financial costs.
 A timeframe for the project is
identified which is within the time
constraints of the programme.

 Content is written in a way that
explains why the project is both
feasible and desirable.

K1A2 v1.0 19 Version 1.0