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UNIT III
                                         ANTHROPOLOGICAL FOUNDATIONS

                                                        MODULE 3
                                                         VALUES



            Objective:

                 Define values and find out its importance.





            VALUES

            The regard that something is held to deserve; the importance, worth, or usefulness of
            something.

             A person's principles or standards of behavior; one's judgment of what is important in life.



            CULTURAL VALUES

            Human being raised in a certain culture is taught some rules that keep the social order and direct
            people’s thoughts and actions.  These rules are cultural values.

            According to Geert Hofstede, cultural values are our reactions to the environment we live in,
            and we are taught those values before we are 10-11 years old.  These are some among them
            that  create the  concept of a desired  social model.   Hofstede  claims  that  cultural values  are
            irrational, even though they shape our subjective view on rationality.  He illustrates his claim by
            saying that we first like something and then we support the claim that it is right to like it.

            The core principles and ideals upon which an entire community exists. This is made up of several
            parts:

            1. Customs - which are traditions and rituals

            2. Values - which are beliefs 3. Culture - which is all of a group's guiding values
            IMPORTANCE OF CULTURAL VALUES

            The beliefs that we hold are an important part of our identity. They may be religious, cultural or
            moral. Beliefs are precious because they reflect who we are and how we live our lives.

            Everyone  is entitled  to  their  own  values,  attitudes  and  beliefs.  It  is  important  to  accept  and
            respect that other people may well have different attitudes, values and beliefs than you. We do
            not have the right to expect that others change their values, attitudes and beliefs just because
            they are different to ours.




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