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UNIT III
ANTHROPOLOGICAL FOUNDATIONS
MODULE 3
VALUES
Objective:
Define values and find out its importance.
VALUES
The regard that something is held to deserve; the importance, worth, or usefulness of
something.
A person's principles or standards of behavior; one's judgment of what is important in life.
CULTURAL VALUES
Human being raised in a certain culture is taught some rules that keep the social order and direct
people’s thoughts and actions. These rules are cultural values.
According to Geert Hofstede, cultural values are our reactions to the environment we live in,
and we are taught those values before we are 10-11 years old. These are some among them
that create the concept of a desired social model. Hofstede claims that cultural values are
irrational, even though they shape our subjective view on rationality. He illustrates his claim by
saying that we first like something and then we support the claim that it is right to like it.
The core principles and ideals upon which an entire community exists. This is made up of several
parts:
1. Customs - which are traditions and rituals
2. Values - which are beliefs 3. Culture - which is all of a group's guiding values
IMPORTANCE OF CULTURAL VALUES
The beliefs that we hold are an important part of our identity. They may be religious, cultural or
moral. Beliefs are precious because they reflect who we are and how we live our lives.
Everyone is entitled to their own values, attitudes and beliefs. It is important to accept and
respect that other people may well have different attitudes, values and beliefs than you. We do
not have the right to expect that others change their values, attitudes and beliefs just because
they are different to ours.
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