Page 30 - Burnham Sales Optimization Blueprint 2018-2019

TARGET INDUSTRIES &
NEXT LEVEL CLIENTS

Who:

Is your target industry? Define what types of industries or clients you like to work with.

Are the Power Partners that can introduce you to your target industry and Next Level
opportunities?

Are there decision makers at your target industries or Next Level accounts that you need to
meet? CEO, CFO, HR?

What:

Industries do you enjoy working with?

Is the target size of the accounts you will go after? Number of lives? Revenue?

Are the major pain points of your clients that you can provide solutions for?

Special or unique programs can we offer that other broker cannot?

30 MAR CH 2019