Page 35 - Burnham Sales Optimization Blueprint 2018-2019

BUILDING YOUR PERSONAL BRAND

1. What are your unique abilities?

2. What are your top values? What principles guide your decisions and actions?

3. What energizes you?

4. What do others say you do well?

5. Why do clients like to work with you over someone else?

6. What are your strengths as a consultant that allow your clients to see you as a trusted advisor?

7. What actions do you take to get your desired results?

8. What is your style? (casual, professional, etc.)

9. How would you like others to view you? What do you want to be known as?

10. How do prospects, clients, peers and Power Partners view you? Is this consistent with the way you
would like to be viewed?

11. What do you do to actively manage your personal brand on a daily basis?

12. What steps will you take to improve your personal brand?

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