Page 57 - Burnham Sales Optimization Blueprint 2018-2019
P. 57

RETENTION QUESTIONS









         6. How do we respond when a competitor calls our clients?














         7. Do our client’s experiences match with the expectations we set?















         8. How do we communicate bad news to a client?














         9. How do we communicate good news to a client and position ourselves to get credit for our work?















         10. What should we do at Burnham to proactively retain clients?













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