Page 10 - CCA Millennial US Air Traveler Report

THE DESTINATION DECISION
Jackson Hole Wyoming “Stay Wild” Campaign
DID YOU KNOW?
1 in 4 Millennial Air Travelers have looked into traveling to a place they saw advertised in the airport!
Jackson Hole utilized airports in their Stay Wild campaign to engage adventure seekers with a HHI of $75K+.
They created an experiential exhibit that show- cased an old-fashion viewfinder with a twist. It ran 360-degree videos of the top of the Aerial Tram, the Teton Range, and other breath-taking vantage points. The virtual reality viewfinders stopped trav- elers in their tracks and made them feel like they were already there.
Choosing Minneapolis St. Paul International Airport
MILLENNIAL U.S. AIR TRAVELER REPORT
was very strategic as Minneapolis was hosting Su- per Bowl LII on February 4, 2018. As a result, Feb- ruary 5 was the busiest travel day for the airport. A four-week advertising flight January 15 – February 7 maximized reach and exposure.
The Stay Wild campaign for Jackson Hole Trav-
el & Tourism is their most successful campaign to date, and led to the busiest season in Jackson Hole Resort’s history. In addition, the Stay Wild cam- paign helped increased website visits by 3%, social media following by 4,300 fans, and resulted in a 187% increase in flight bookings.
MINNEAPOLIS-ST PAUL INTERNATIONAL AIRPORT
Source: Jackson Hole Travel & Tourism Board, Nielsen Airport Insights Study
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