Page 8 - CCA Millennial US Air Traveler Report
P. 8
A PICTURE IS WORTH 1000 WORDS
Incorporate Major Touchpoints Within the Travelers’ Journey
CHICAGO O’HARE INTERNATIONAL AIRPORT
“We have had great
success getting our
product in front of
travelers to our area, and
ultimately have driven
more rounds, more
dining and more
memberships to our
amazing facility.”
- Mike Giammaresi, Regatta Bay Golf and Yacht Club
MILLENNIAL U.S. AIR TRAVELER REPORT 8
MAKING CONNECTIONS AT THE AIRPORT.
The travel and tourism industry is growing at a rapid rate and currently makes up more than 10% of the global econ- omy. With continued growth comes heavy competition—so how will you differentiate yourself?
Millennials are guiding us to the next wave of the travel journey. Constantly on the lookout for inspiration, the next best destination, and authentic experiences, this segment is daring us to provide a new model that connects with them. By tuning in and understanding their motivations, habits, and behaviors, you will create stronger connec- tions and build brand loyalty.
The airport is a major touchpoint in the Millennial travel journey. Undeniably, it shouldn’t be overlooked. So fasten your seatbelt, it’s time for take off!
Source: Deloitte Travel Update 2017
