Page 6 - CCA Millennial US Air Traveler Report

INSPIRE MOBILE ENGAGEMENT
Give Millennials Something to Chat About
ACCESS AN ACTIVE MOBILE MICROCOSM.
Millennials are always connected. So integrating a mobile element into a campaign is smart. Whether you connect with travelers as they charge their devices, amp up a cam- paign with a mobile retargeting component, or go viral through social media channels, it’s clear mobile matters.
Take a closer look at Millennials’ mobile behaviors.
MOBILE ACTIVITY DURING DWELL TIME:
Charge mobile device
Search the internet
Engage with social media
Stream entertainment 76% Shop online 49%
Search hotels/dining 44%
92%
90%
89%
49% visited a website to find out more about a product or service
they saw advertised at the airport.
80%
Typically recommend a great vacation to people they know
PROMOTE VIA INFLUENCERS 1 in 4
Consider social media posts by friends/family to be EXTREMELY important when deciding on travel destination
79%
Post on social media while they are
at the airport
MILLENNIAL U.S. AIR TRAVELER REPORT
6
Source: MRI Fall 2017, Nielsen Airport Insights Study