Page 4 - CCA Millennial US Air Traveler Report
P. 4
THE GATEWAY TO THE WORLD
Airports Offer Unmatched Dwell Time and Increased Receptivity
DENVER INTERNATIONAL AIRPORT
WHAT HAPPENS IN THE AIRPORT DOESN’T STAY IN THE AIRPORT.
The airport is unlike any other environment. It delivers a captive audience of educated and affluent Millennials with nothing but time on their hands prior to take off.
71% of Millennial Air Travelers arrive an hour or more prior to boarding, and 76% spend more than an hour at the airport during layovers. We were curious: does this much time in an airport have a direct effect on Millenni- als’ response rate to advertising?
The answer was quite clear... Millennials are not only receptive to airport advertising, but they take action as a result of seeing ads at the airport.
MILLENNIALS RESPOND
NOTICE AIRPORT ADVERTISING
READ AIRPORT ADVERTISING
RECALL AT POINT OF PURCHASE
VISITED WEBSITE AS A 49% RESULT OF AIRPORT
ADVERTISING
87% 77% 50%
MILLENNIAL U.S. AIR TRAVELER REPORT 4
Source: Nielsen Airport Insights Study
