Page 2 - CCA Millennial US Air Traveler Report

CITIZENS OF THE WORLD
The Millennial Generation Makes Travel a Priority
TRAVEL IS THE NEW STATUS SYMBOL FOR MILLENNIALS.
Millennials are unique: they prefer to spend their mon- ey on experiences rather than things. And according to MMGY Global’s 2017 Travel Survey, Millennials plan to increase their travel by 10% this coming year, which is great news for the travel industry.
As the number of Millennial travelers rises, so does their concentration in airports. Understanding the travel trends of the largest generation is essential to attracting visitors to your destination, book your airline, stay at your prop- erty, or use your travel service.
Read on, to gain insights, tips and tools to build a more robust marketing strategy that includes airports and cap- tivates this powerful audience.
METHODOLOGY & DEFINITION
To better serve our clients we partnered with Nielsen, the leading market research powerhouse, to create the Nielsen Airport Insights Study. The web-based survey was taken by over 1,500 participants within a national syndicated database. For the purposes of our survey, we defined the Millennial Air Traveler as adults A21-34 who have taken 1+ round air trips in the past year.
MILLENNIAL U.S. AIR TRAVELER REPORT
Millennials plan to increase their travel by 10% next year!
GENERATIONAL BREAKDOWN OF FLYERS A18+
36%
31%
22%
8%
3%
Source: MRI Fall 2017, Nielsen Airport Insights Study
Millennial
Boomer
Gen X
Pre Boomer
Gen Z
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