Page 3 - CCA Millennial US Air Traveler Report

INSIGHTS INTO THE MILLENNIAL TRAVELER
Demographics & Travel Preferences
TECH-SAVVY TRAVELERS ARE REDEFINING THE TRAVEL INDUSTRY.
Make no mistake, travel is important to Millennials; but so is family. With kids in tow, they head to exotic locations to soak up local culture and gain authentic experiences.
Unlike their predecessors, Millennials plan and book their travel online as well as proudly wield their power to influ- ence through social networks. Take a closer look at what makes these affluent travel decision makers unique.
FAMILY & CAREER
- 40% Married
- 87% College educated
- 66% Consider work a career not a job
- 52% HHI $100K+
- 29% Have a child 5 or under
TRAVEL DESTINATIONS
- 92% Plans to take a trip in the next year
- 86% Seeks new destinations
- 83% Decides the destination
- 79% Owns a valid passport
- 74% Books active vacations
BOOKING BEHAVIORS
- 86% Prefers to book online v. travel agent
- 83% Loves doing online travel research
- 62% Takes trips during the summer
- 58% Makes their own lodging reservations
- 52% Books a trip 3+ months in advance
MILLENNIAL U.S. AIR TRAVELER REPORT
80% of Millennial Air Travelers recommend great vacations to family and friends!
MOBILE MATTERS 67%
Used a mobile boarding pass
40%
Ordered a rideshare service at the airport
38%
Made travel reservations at airport
Source: MRI Fall 2017, Scarborough 2018, Nielsen Airport Insights Study
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