Page 7 - CCA Millennial US Air Traveler Report
P. 7
AMPLIFY YOUR CAMPAIGN WITH SOCIAL MEDIA
1 in 4 Millennials Posted On Social Media About an Airport Ad
“I’ve always been a fan of
disruptive marketing...
something that interrupts the
routine flow of a person
or space and provides an
authentic experience/
moment with the brand." - Lyft Marketing Manager Will Lindow
LYFT CAMPAIGN
LOCATION: Austin Bergstrom Intl. AUDIENCE: Passengers in need of transportation
DURATION: 1 year
EXECUTION: VW van exhibit & vid- eo content in baggage claim HASHTAG: #lyftvanselfie
SELFIE CONTEST: Feb.-Dec. 2018 (1winner/month, $200 Lyft credit)
MILLENNIAL U.S. AIR TRAVELER REPORT 7
