Page 12 - CCA Millennial US Air Traveler Report

EMBRACE THE SELFIE
American Airlines & Barclays Get Creative With Airline Rewards
DID YOU KNOW?
1 in 3 Millennial Air Travelers are likely to sign up for an airline reward credit card while they are
at the airport!
What is more Millennial than the selfie? American Airlines and Barclays engaged travelers at Chicago O’Hare International Airport with a selfie exhibit. They invited flyers to take selfies with exotic location backdrops, personalize them by adding their own flair, and then share them with their social network.
Once engaged, travelers were offered 50,000 bonus miles for signing up for an AA Barclay credit card. Brand ambassadors were on site to answer any questions and help deliver a first-class experience.
MILLENNIAL U.S. AIR TRAVELER REPORT
The engagement didn’t stop there. This activation also provided passengers with a travel themed environment in which they could relax and recharge their devices while waiting for their flight.
And since Millennials are less likely to have an airline reward credit card, the branded selfies were a creative way to drive engagement as well as increase signups to the AA Barclay card.
CHICAGO O’HARE INTERNATIONAL AIRPORT
Source: Nielsen Airport Insights Study
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