Page 14 - CCA Millennial US Air Traveler Report

LOCAL HOTSPOTS
New Belgium Brewing Highlighted #1 Brewery Tour
DID YOU KNOW?
81%
of Millennial Air Travelers are likely to visit a tourist attraction
they saw advertised
at the airport!
The beer market is also being redefined by Mil- lennials. The shift away from mass-produced beers to sustainable craft brews has been spurred by their desire to drink from local breweries that better represent their identity.
New Belgium Brewing wanted to target both nation- al and local Denver beer enthusiasts. The brewery is 100% employee owned, known for its sustainabil- ity, and was voted America’s Best Brewery Tour—all things coveted by the Millennial generation.
The airport offered an ideal opportunity to drive awareness and New Belgium’s tours. Plus, signifi-
cant dwell time offered thirsty flyers the chance to taste local flavors right outside of gate B60 at New Belgium Hub!
DENVER INTERNATIONAL AIRPORT
MILLENNIAL U.S. AIR TRAVELER REPORT
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