Page 13 - CCA Millennial US Air Traveler Report
P. 13
AN OBVIOUS CHOICE
Hotels.com Targets Mobile-Savvy Millennials in Denver
DENVER INTERNATIONAL AIRPORT
Millennials are having more influence on travel trends than any other generation. Touted as the tech generation, they require instant connection, including the demand to book travel reservations via mobile devices.
The airport environment offered Hotels.com the opportunity to reach frequent travelers in need of accommodations while remaining top of mind.
And since Denver has one of the fastest growing Millennial populations, Denver International Airport was the ideal venue to capture the attention of a
MILLENNIAL U.S. AIR TRAVELER REPORT
Source: Online Travel Market Report by Allied Market Research, Financial Times “Migrant millennials are redrawing the map of America”, Nielsen Airport Insights Study
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DID YOU KNOW?
1 in 3
Millennial Air Travelers desire to learn more about online booking opportunities while they are
at the airport!
market on the move and who books their travel online.
Where else do you get the incredibly high dwell time and an audience actively making travel res- ervations? It was obvious... now was the time to bring Capitan Obvious, Hotels.com’s mascot, to the airport.
