Page 11 - CCA Millennial US Air Traveler Report

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TownePlace Suites Targets the Next Generation of Business Travelers
TownePlace Suites by Marriott was looking to increase their brand awareness amongst the next generation of business travelers. They knew airports were the right place to reach Business Frequent Flyers, they just needed to capture their attention.
The campaign brought to life how TownePlace Suites delivers the freedom and amenities this unique set of travelers desire during extended stays. Clever creative showcased Millennials engaging
in activities and amenities highly coveted by this growing travel segment, such as grills, kitchens, and large closet space.
MILLENNIAL U.S. AIR TRAVELER REPORT
DID YOU KNOW?
41% of Millennial Air Travelers are interested in learning about lodging accommodations while they are at
in the airport!
They strategically chose consecutive placements to convey multiple creatives highlighting the unique TownePlace Suites experience along the travelers airport journey.
Accordingly, TownePlace Suites increased aware- ness, interest, and consideration, as well as brand-association for three consecutive years.
DENVER INTERNATIONAL AIRPORT
Source: Merrick Towle Creative, Nielsen Airport Insights Study
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