Page 15 - CCA Millennial US Air Traveler Report
P. 15
THOUGHTS TO CONSIDER... WHEN PLANNING AN AIRPORT CAMPAIGN.
MAXIMIZE STRATEGIC PARTNERS/SPONSORSHIPS
LEVERAGE ASSETS, EXPERTISE, AND RESOURCES Air Bus, Peloton, and Reebok collaborated to deliver greater impact.
ALIGN CAMPAIGNS WITH MILLENNIAL-CENTRIC EVENTS
44% OF 2018 SXSW ATTENDEES WERE UNDER 35 Car2Go showcased their services to travelers arriving for SXSW.
INCORPORATE TECHNOLOGY
70% ARE LIKELY TO TEST-DRIVE NEW TECHNOLOGY WHILE AT THE AIRPORT Facebook gave flyers a first-hand experience to virtually travel to exotic locations.
Air Bus, Peloton, and Reebok activation Car2Go SXSW activation Facebook Oculus Rift virtual activation
MILLENNIAL U.S. AIR TRAVELER REPORT 15
