Page 285 - Perilaku Konsumen - Mashur Razak
P. 285
Childers, T.L, and Akshay, R.R, 1992, The influence of Family and
peer based reference group on Consumer Decison, Journal
of Consumer Research, Vol.19, 189-211
th
Cravens, David.W & Piercy, Nigel F, 2004, Strategic Marketing, 7
ed, McGraw-Hill, New York.
Engel, James F, Blackwell, Rogre D and Miniard, Paul W, (1994),
Perilaku Konsumen, Jilid-1, Binaputra Aksara, Jakarta
................................................................................................,
(1995), Perilaku Konsumen, Jilid-2, Binaputra Aksara,
Jakarta
Fill, Chis. 1995. Marketing Communications: Frame works,
Theories An Applications. New York: Prentice Hall.
Englewood.Cliffs.
Gulshan, Jahida and Paul, Anindita, 2006, Factors Influencing
Students Choosing Private Universities in Bangladesh
Department of Economics East West University, Dhaka,
Bangladesh
Hawkins, Del I., Roger J., Best dan kanneth A., Coney, 1998.
Consumer Behavior, USA:Irwin McGraw-Hill.
Helmi, F.A. 1995. Konsep dan Teknik Pengenalan Diri. Buletin
Psikologi, 2. Yogyakarta: Fakultas Psikologi UGM.
Hossler, D., & Gallagher, K. (1987). Studying student college
choice: A three-phase model and the implications for
policymakers. College and University, 62(3), 207-221.
http://elearning.gunadarma.ac.id/docmodul/pemasaran_dan_komun
ikasi/Bab%202%20Komunikasi%20Pemasaran%20Terpadu.pdf
Jim, Byoungho dan Jai OK, Kim, 2001, Discount Store retailing in
Korea : Shopping exitement, shopping motives and store
attributes, Journal of Global Marketing, Vol.15, No.2
Kotler, Philip, 2005, Manajemen Pemasaran, Edisi kesembilan
belas, Jilid-1, Indeks, Jakarta.
……………......., 2005, Manajemen Pemasaran, Edisi kesembilan
belas, Jilid-2, Indeks, Jakarta.
272 | Perilaku Konsumen