Page 38 - 2018 Powerlist

Arts, Fashion & Design

Pat McGrath busting creations, which have been picked up by fashion

Make-up artist fans everywhere, include shimmering sequinned eyes and
neon colour blocking for Christian Dior, cobalt-blue lashes
for Stella McCartney in autumn 2012 and fierce feathered
brows for Alexander McQueen in autumn 2014.
Pat McGrath defines beauty. Described by American Vogue Pat’s arrival on the fashion scene in the 1990s began
as the “most important editorial makeup artist working in with an introduction to the renowned photographer, Steven
fashion and beauty”, in 2017 she was officially honoured for Meisel, by supermodel Amber Valleta. To this day Meisel
her talents with an honorary Founder’s Award at the CFDA rarely shoots without her and for well over a decade the pair
(Council of Fashion Designers of America) Fashion Awards have created every cover and lead editorial story for Italian
in New York and joined British Vogue in a contributor role. Vogue.
Over the past two decades she has been the artistic force She launched her groundbreaking concept brand, Pat
behind creating, launching and developing four luxury McGrath Labs, in October 2015. Based on the innovative
cosmetic brands, including the first bearing her name – Pat concept of ‘straight from the lab’, it releases new beauty
McGrath Labs. discoveries in limited quantities. Since launch, Pat McGrath
Setting global beauty trends season after season, she Labs has received more than 25 billion media impressions,
designs the make-up looks for countless iconic runway seen products sell out within minutes, and set the trends for
shows, advertising campaigns, and editorial spreads for the others to follow.
most prestigious fashion houses and media outlets. Recently, she created a foundation in response to today’s
She has created beauty looks for the world’s top luxury ‘selfie culture’ so there wouldn’t be a need to retouch. Her
fashion brands from Prada to Miu Miu, Gucci, Louis Vuitton, Perfect Matte Liquid Foundation for Dolce & Gabbana: The
Versace, Maison Martin Margiela and Yohji Yamamoto, and Makeup, is said to be more forgiving when captured by
stars from Naomi Campbell and Madonna to Katy Perry, today’s high-definition cameras.
Oprah Winfrey, Selena Gomez and Taylor Swift. Her rule-

34 Powerlist 2018