Page 27 - Admired companies 2020

seamlessly remove advanced traveled across the organizational
information borne threats, such
as ransomware delivered in
weaponized documents, from
inbound/outbound email and web
downloads/uploads. Our advanced
Information Governance solution
enables the ability to track and
trace information at a sub-file
level, creating a previously unseen
level of granular protection. Our
recent innovations enable the
redaction of text (black box) from
images, not just from documents.
Antisteganography technology
can be deployed to prevent data
loss as well as protection from
next-generation malware hidden
in innocuous-looking images that
executes when inside a network.
Give a detailed description of the
featured person’s influence over
the company and the industry
I joined Clearswift in 2012 as
part of an executive turnaround
team and was tasked with creating
a new technology vision which
could be implemented to help
reinvigorate the Clearswift brand.
By looking into the heritage of the
organization and at the existing
technology, the idea of Adaptive
Redaction was created. With
several years’ experience in DLP, I
understood where the shortcomings
were with traditional solutions and
that with Clearswift, there was the
opportunity to change the game.
Traditional DLP is about stopping
and blocking communication
which slows collaboration and
creates business risk, however,
overzealous policies frequently led
to false-positive events whereby
communication was unnecessarily
halted, resulting in the solutions
being disabled – creating data
loss risk. A-DLP was developed
to remove only the smallest piece
of information from an email or a
document which broke policy as it
January 2020
on a broad cross-section of
boundary via email or the web,
while leaving the rest to be
delivered unhindered, overcoming
the issues of traditional DLP
and the pesky ’false positive’.
In conjunction with A-DLP, I
oversaw the acquisition of two
small companies which enabled
Clearswift to move our DLP
solution onto the endpoint as
well as the gateways, resulting in
inclusion to the Gartner analyst
Magic Quadrant for Enterprise
DLP. I also led the innovation
of our Information Governance
solution, which can track and
trace information across the
organization and its boundary.
Rather than tracking just files, it
can track the information inside
the files, protecting classified
information at a more granular
scale than was previously
possible.
What marketing activities do you
implement to reach out to your
potential customers?
The change in legislation,
particularly around GDPR,
saw our digital marketing
strategy move from a push
to a pull model. Our team
works together cohesively
marketing activity including
events, digital campaigns, events
and PR programs. We work
closely with our PR agency to
create appropriate, engaging
content including positioning
Thought Leadership articles in
relevant publications, as well as
being subject matter experts on
cybersecurity stories in the press.
We also work with our partners
on events with their customers as
well as attending and speaking at
a variety of industry events around
the globe such as RSA and NIAS.
How do you cope with the volatile
technological changes in the
market to make your solutions
resourceful remain relevant?
The key to keeping up with
technological change is to keep up
with our customers and partners
which helps us to understand the
new threats they’re facing, where
their businesses are going, how we
can best support them to keep their
critical information safe, no matter
where it is stored or what digital
collaboration channels it flows
through. We work very closely
with multiple defense organizations
around the world which enables us
to understand the
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