Page 18 - The 10 Most Successful Shepreneur to watch for2019

Abi Wright
Moulding Perceptions and Redefining Wellness
Entrepreneurship in its essence
is a responsibility, resting upon
the shoulders of those deemed
fit to play the roles of a guide, an
innovator, a beacon of motivation
and a preacher of disruptive
ideologies. This responsibility
essentially builds up the foundation
of an entrepreneurial career and
demands ceaseless commitment,
unfathomable patience and
determination of the size of
a mountain. Considering the
significance of these traits Insights
Success recognizes Abi Wright
as the ideal personification of
entrepreneurship, and is thus
shortlisted as one of the most
successful shepreneurs of 2018.
Abi is the Founder and
Managing Director of Spabreaks.
com. She started her career as a
journalist before quickly realising
that wasn’t where her skills were.
She then moved into PR and
marketing. After time contract
negotiating in Maritime Security
following 9/11, she found a happy
home in spa hotels. It was there
that she really began to feel there
was an opportunity to change
the perception of spas, and to
work with them to realise their
commercial potential.
Abi owned a PR agency for a
few years, and then launched
Spabreaks.com in 2008 with a
team of three, and it has all gone
from there. “Today it’s amazing
to think that Spabreaks.com is not
only an industry leader, particularly and wellbeing – it’s for everyone,”
concerning spas and cancer, but
that it’s also Europe’s largest spa
booking agency,” Abi expresses.
18
Successful
Abi Wright
co-founder
An Avid Emphasis on Customer
Satisfaction
Showcasing the amazing variety of
experiences that are available, is at
the heart of what Spabreaks.com
is all about. Whether one’s looking
for a real health and wellbeing
escape to detox and address
particular concerns, or fancies
a romantic and indulgent mini
break with plenty of champagne,
Spabreaks.com is possibly the best
option.
Abi has a team of really
experienced product managers who
work with spas to create packages
that really showcase each spa’s
best qualities and experiences, and
through the organization’s website
it offers those packages in easily
identifiable categories to suit a
wide variety of customers. “After
all, that’s the thing about health
states Abi.
According to Abi, a major part
of building strategies in order
to tackle competition is about
The 10
Most
Shepreneurs
to Watch in 2019
knowing the industry and having
a very clear vision of what she
wants the company to represent,
but it’s also about listening to her
customers and being willing to
evolve. From day one she has read
every review and piece of client
feedback that has come through
– good, bad and indifferent, and
from there she has been better
able to entirely understand what
they feel has been missing from
their experiences. For Spabreaks.
com it’s all about customer service
and experience, and that’s a policy
driver for the organization.
Surpassing Adversities
Abi expresses that she feels lucky
that she has never experienced
any direct discrimination, sexism
or misogyny, all of which are
appalling and have no place at
work or at home. If she takes her
own experiences and observations
however, she thinks the biggest
challenge for women in the
workplace is juggling everything.
She doesn’t think that we live in
a world where we can pretend
peoples’ work and home lives are
separate any more.
As a mother, Abi has a particular
set of challenges. She always
remembers being told that “it’s
either your work or your kids that
lose out, but it’s not, it’s you.” Abi
would never let her company or
her children suffer because of her
schedule. It’s her wellbeing and her
time with friends that is sacrificed
and she expresses, “We all know
that if you don’t balance that out
at least some of the time it, is very
bad for your wellbeing.”
December 2019