Page 19 - The 10 Most Successful Shepreneur to watch for2019
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She asserts that she has always      challenge. There are also some       Groupon/discount code model was
        tried to treat employees as          age old issues in the spa industry   in full swing and her organization
        individuals and make sure she has    that the organization has been       was in the middle of recession.
        good relationships with her team,    really adamant about changing.       “Everyone thought I was mad
        so she knows when someone needs      In particular the attitude towards   starting a business that was
        extra support. She tries to facilitate   anyone with or recovering from   essentially a luxury product, but
        flexibility wherever possible, and   cancer has been an industry wide     I knew the industry, I knew what
        in recent years she has been able to   issue that it is working on with   I envisaged for it and why it was
        enshrine that in an organizational   other industry leaders – that’s      different, and I backed that up by
        policy a bit more. Abi thinks for    really all about education and       surrounding myself with people
        everyone, including women, the       understanding. Abi comprehends       who I knew were good at their jobs
        challenge of having a healthy        that the same applies really to any   and who I could really trust. I think
        work/life balance is really tricky,   other serious health condition.     it’s probably called a strategic
        but she thinks her organization is   The team at Spabreaks.com has        risk,” Abi adds.
        doing something right because,       done a lot of work to open up the
        90% of its senior management         spa industry to anyone who has       Abi aims to continue to develop
        executives are women, who have       previously felt marginalized, but    the way that spas are perceived,
        grown through the company            have also realised that things don’t   to widen people’s understanding
        and the company has seen             change overnight.                    that spas can heal, and to dispel
        them through births, deaths and                                           the idea that it’s just about beauty.
        everything in between.               Setting a Benchmark                  Abi wants to enhance the healing
                                                                                  nature of spas in the UK so that
        The ongoing challenge for Abi has    Asserting upon the ideal question    they compete on the same level
        been to change the perception that   of what an entrepreneur’s            as European spas, educate the UK
        spas are just about beauty and are   perspective should be, Abi States,   spa goers about the true European
        just for women, and to highlight     “I think it’s a combination of       spa experience, and continue to
        their importance for wellness as     knowing your market, surrounding     grow Spabreaks.com’s overseas
        well. Spabreaks.com has done a       yourself with good people and        portfolio.
        lot to change that over the years    trusting your gut.” When Abi
        but still continues to be an ongoing   first started Spabreaks.com the








































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