Page 25 - The 10 Most Successful Shepreneur to watch for2019
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Motivation is a generic term for fully explain a woman’s decision
all internal factors that combine to become an entrepreneur.
intellectual and physical energy, Such a decision is a result of the
initiate and organize individual economic conditions, cultural
activities, and direct and channel context, as well as intrinsic and
behavior. Motivational factors extrinsic motivations, individual
are a common thread connecting (sociodemographic variables) and
women entrepreneurs and the environmental factors. Motivation
driving force that makes them plays an important role in an
want to conquer the unexplored. entrepreneurial venture and can
Motivations are also the means by thus be considered as a valuable
which to reconcile the conflicting “resource.
needs or emphasize one need over
the other in such a way that it is It is time for women to no longer
given a priority over other needs. be considered a special group that
Motivation should therefore be needs help and support because
considered a woman’s personal more and more of them are running
matter, but although it is individual, large corporations and, despite the
there is a combination of factors, powerful men surrounding them,
or motivations, which is believed they are managing to survive in a
to be typical of women with an highly competitive environment.
entrepreneurial urge. Emphasizes They do not deny the existence of
the need for independence the work-family conflict but they
as a primary motivation of are trying to maintain a balance the
entrepreneurs. best they can.
Main motivations which support
the assertion that women are
intrinsically motivated are the “On my own I will
desire for independence, self- just create, and if
actualization and internal control,
challenging assignments, an works, it works,
opportunity to develop skills,
and experience and control and if doesn’t, I will
own destiny. Women engage in create something
entrepreneurship mainly in order
to build a successful business else. I do not have
career, and that no environmental
force drives them as much as their any limitations on
desire to achieve their business what I think I could
goals. Thus, it can be concluded
that women become entrepreneurs do or be”
because they choose to, and not
because it happens as the result of
circumstances.
Personality traits are key drivers
of entrepreneurial behavior and
perhaps, as a dominant factor
more distinct in entrepreneurs
than in other people. Nevertheless,
psychological factors and
personality traits alone cannot
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