Page 38 - 10 Most Influencive Leaders of Agriculture 2019
P. 38
of Farmer Producing Organization
(FPO) to benefit the small holders. equally.
Krishi Jagran team discussed about
the detailed information about 3. What kind of problems did the
the company and problems in the company face during its initial
stage ?
area of perishable agricultural
commodities. There are many problems in this
1. How did the idea of Sabziwala area in today’s time. Even today,
came up? the farmer is not aware of any
kind of agricultural scientific
Pravesh Sharma I was always worried by thinking advancement, which makes the
founder and managing that when the farmer goes to quality of production low. The
director sell his goods, he/she does not farmer who comes to our collection
In this fast paced life, everyone fix his/her own price, but the center only has 30 percent of the
seeks good and high quality dealer decides the price of his/her high quality produce. We are also
products for which we even products. That’s utterly wrong. giving technical education to our
make huge toils. Economic and Most of the farmers in India have FPO. Thereby, the high quality
high quality vegetables are the a very small land holding where production of farmers will increase
demand of the time and this is the production is low and farmers and gradually earnings will also
what the company Sabziwala is has to be a part of forced selling of increase. We buy vegetables at 10
ensuring. The company started their produce, in this process they to 12 % less than prices prevailed
its operation an year back and gain very little. So it was thought to at Azadpur mandi. When the
has already tightened its grip in be created by bringing the farmers farmer brings his own produce to
Delhi. Where in one part of Delhi, together so that when farmer Azadpur Mandi, it costs a lot of
people spend large to buy high sells his merchandise, it could be taxes, aadhat, transportation costs,
quality vegetables, there is also organized and his/her produce labor cost etc. The reason for which
a part where people also want can be sold at a good price. The income decreases.
high quality vegetables but in company started with this thought. 4. Your company website has a
limited budget, and the company 2) How does the company video which shows that you buy
is dealing with the latter section of benefits both the farmer and the back the left over vegetables. If
population.
consumers ? yes, How?
Company’s founder and managing Most of the time, it is seen that As everyone knows that there are
director Pravesh Sharma had neither the farmer gets the fair price many types of markets in Delhi,
been in the Indian Administrative nor does the customer gets fair we make available fruits and
Service for 34 years and has an quality product on economic prices. vegetables to all the shops in the
experience of 18 years in the field I felt the lacuna lies in the fact morning just like milk. Those who
of agriculture. Being at the job, that the farmers and the market is are not able to sell vegetable-fruits
he has worked as an Agriculture not properly linked. Our company etc. on that day, the next day we
Secretary in the Government of provides solution to this problem. take them back from the shops and
Madhya Pradesh, has represented We buy fresh vegetables and fruits sell them in Delhi’s B grade market
India in the International Fund from farmer at fair prices and area, Dhabas, Hotel, Slum etc.
for Agriculture Development and provide high quality commodities
has also served as the Managing to the middle class at reasonable 5. Many conferences etc
Director of SFAC for five years prices. And hence it benefits both are organized in Delhi and
where he conceptualized the idea metropolitan cities regularly. We
the farmer and the consumer
38 December 2019
