Page 41 - 10 Most Influencive Leaders of Agriculture 2019

time”. That’s why, Sungro today facility and highly capable breeding research organizations for bringing
is synonymous with trust, and team, which has been consistently technology in seeds for the benefit
one of the most preferred brands giving excellent products to the of farmers.
amongst the farmers. We constantly market. We have a strong pipeline
communicate with farmers on of new products in various crops.We
the superior attributes of our have made a sizeable investment in
products using various methods of our R&D capabilities. We strongly
interactions viz. Crop shows, Field believe that our research based
days, Farmers Meeting, Business approach will help to constantly
Partners Meetings, Campaigns, work on newer products & services
Participation in Krishi Melas, for the benefit of farmers.
Exhibitions, Forming crop club of
the farmers of the area etc. 8.Tell me about company’s future
plan?
6. How does sungro work on
bridging the gap between farmers We would like to be the market
and farm practices? leader in certain category of
vegetable seeds in India. We are
Communicating with farmers is a focused on selected vegetables
part of our regular work. Farmer for research and innovation
training programmes, imparting such as Okra, Brinal, Chilli and
training through workshops in Cauliflower. We would continue to
villages, educating them to adopt work on bringing new technologies
scientific cropping practices are the for the benefit of farmers in these
way of Sungro’s regular working. categories of vegetables. We would
also like to expand our global
Sungro has taken many new presence by going aggressively in
initiatives in the interest of the certain new geographies.
farmers, and the latest among
them is selling “Seeds by count” 9.Are you associated with any
which further enhances the quality other company as joint venture?
standard of the product with better
yield. This also helps to improve the We do collaborate with certain
commercial quotient of farming by private sector and public sector
enhancing farmers awareness about
value of each unit of seed.

7. What about new R&D plan of
your company?

As you may be aware we are part
of the Mahyco Group, and have
joint R&D - breeding programmes.
Mahyco, as you may know is one
of the most reputed and oldest
hybrid seeds company to introduce
many hybrids for the first time in
India. As a group, we believe in
innovation and technology through
seeds to provide solutions to
farming challenges and thus, we are
a highly research focused group.
We have the world class R&D

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