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Sungro Seeds Limited
Sungro Seeds Limited, established zones in India and across the globe.
in the year 1973 is a pioneer in
the vegetable seed industry. Its The key objective is to create
philosophy is “Bringing Seeds of value for all our stake holders,
Prosperity” to farmers. especially to the farmers by offering
them superior quality seeds and
The company has been serving personalized technical services
the farming community since four for their overall betterment &
decades by providing them the prosperity.
best quality seeds developed with Mr. Sandeep Harsh
the help of the latest technologies 2. What kind of solutions does CEO
& innovations in Research, Sungro offer to Indian farmers? We believe in creating a strong and
Production, Processing, Quality What feedback do you receive long-term relationship with our
Assurance and Marketing. At from them? customers.
present, Sungro is a proud owner Sungro provides the best quality
of 80 hybrids and 20 superior open seeds produced through rigorous 3.Who are major competitors of
pollinated vegetable seed varieties. quality assurance system, thus Sungro?
The company produces as well as suiting the requirement of farmers There are several organized players
markets its vegetable seeds both in in different agro climatic regions. - both MNCs and Indian companies
domestic and international markets. These seeds are produced to meet competing well for the share of
It is one of the leading companies the farmer’s expectations in terms the market. All such organized
in marketing Hybrid Brinjal, of yield and quality. We also ensure players in vegetable seeds are our
Cauliflower, Cabbage and Cucurbits comprehensive solutions to farmers competitors, be it Indian companies
seeds in India. by giving constant technical inputs or MNC’s.
Mr. Sandeep Harsh, CEO Sungro on the best cultivation practices 4. What is your analysis of
Seeds Limited and Business Head & recommendations for healthy company’s sales in this financial
with Mahyco Seeds Limited has crop so as to obtain high yields year?
a rich and diverse professional and higher returns. Our marketing
experience across industries philosophy is “When famer Though there is no structured
and functions. His foresight and succeeds in getting higher yield and Industry data available, based on
business acumen has propelled income, we are successful”. our internal analysis, the average
Sungro to be one of the fast Sungro’s well spread presence growth rate of organized Vegetable
growing and innovative and of the highly experienced Sales, seed industry in India is 12%
technology driven seed company in Production, R&D, QA, FA team and Sungro has been consistently
India. Recently, Krishi Jagran team along with committed business growing at a rate of 17% over the
interacted with him and discussed partners across India enables us years including the last fiscal. Thus,
about the company’s key offerings to give a personal touch to our we have been able to increase our
and performance. Read the excerpts relationship with the farmers by market share continuously.
from the interaction… working closely with them. A 5. How do you convince farmers
1. What are the key focus areas of two way process of the constant to use your products?
Sungro in India? feedback is ensured by regular
visits, meeting with them, thus Delivering consistent value to
We are one of the leading Vegetable sharing the latest agri practices, the farmers by offering superior
seed company in India. Sungro product knowledge, and services for products and services is the key.
offers high quality vegetable seeds overall development of the farmers Sungro’s strong philosophy is
suitable for various agro climatic and the entire farming community. “Farmer must be benefitted each
40 December 2019
