Page 27 - Profit From Niche Marketing In The Modern World

5. Paid Traffic

Using paid traffic is fast and easy. You can go for PPC (pay per click) ads such as Google Adwords or
Bing Ads or use social media ads such as Facebook Ads. The advantage of paid traffic is that you can
send targeted traffic to your website very quickly.

To use PPC you will need to use some of the keywords from your keyword list. You will also need a
suitable landing page on your website. You are not allowed to send the traffic directly to a sales or offer
page with PPC. So you need to create your own landing page that provides value to the visitor. From
this page you can persuade them to join your email list for example.

Facebook ads have the advantage that you can clearly define your audience. You can use their ad
program to target people with specific demographics and interests in different locations. Facebook ads
are usually cheaper than Google ads so it is something that you need to take a look at to drive targeted
traffic.