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A16 LOCAL
Wednesday 19 september
Gold and Silver for Aruba at the Magellan Awards 2018
the category for “Carib-
bean Beaches” produced
by The Zimmerman Group
and The Concept Farm re-
spectively.
The silver award was won
by the new campaign
called “Authentic Aruba”
by the Concept Farm which
also won in the category of
“Advertising Campaign in
Overall Destination” and
also in “Caribbean Fam-
ily Destination”. Addition-
ally the initiative of “One
Happy Island of Aruba” di-
rected by The Zimmerman
Group received a prize in
the category of “Caribbe-
an Beaches”. These are big
victories that show that we
are not only leaders in the
ORANJESTAD – Marketing This group was the one tion is the result of a team trends and creating all the Caribbean but also cat-
Campaigns of the product who made Aruba a big work between the Aruba contents out there in order egories open for all regions.
Aruba conquered 5 awards winner at the 2018 Travel Tourism Authority and the to be able to conquer as
internationally at the 2018 Weekly Magellan Awards. associated offices in the much travelers possible to The Tourism Authority is
Travel Weekly Magellan Aruba took home 5 prizes area of marketing. Besides our island. proud and wants to con-
Awards. The innovative way for marketing of which 2 the executives of Aruba gratulate everyone who in
in which the office of Aruba were gold awards and 3 sil- Tourism Authority the team Aruba won gold in the cat- one way or another contrib-
Tourism Authority promotes ver. The criteria to evaluate also consists of profession- egory of “Overall Destina- uted to this great achieve-
our island abroad captures and honor the competing als from The Concept Farm, tion for Social Media” for ment. All effort, dedication,
a lot of attention among the marketing is based on in- The Zimmerman Group, the campaign of “Sports creativity, availability and
travelers around the world novation, creativity and Ansira and Usim who are Illustrated Swimsuit” and passion that is involved in
and the marketing experts. its effectiveness on reach- continuously studying the another gold award for promoting the product Aru-
ing its target. This recogni- marketing world, analyzing “Most Valuable Playa” in ba is highly appreciated. q
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day has a new Facebook ing art. Photographer Mi- creative mind with always where you are from) to: as well as names, likeness,
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