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A16   LOCAL
                 Wednesday 19 september

            Gold and Silver for Aruba at the Magellan Awards 2018


                                                                                                                                the  category  for  “Carib-
                                                                                                                                bean  Beaches”  produced
                                                                                                                                by  The  Zimmerman  Group
                                                                                                                                and The Concept Farm re-
                                                                                                                                spectively.

                                                                                                                                The  silver  award  was  won
                                                                                                                                by  the  new  campaign
                                                                                                                                called  “Authentic  Aruba”
                                                                                                                                by the Concept Farm which
                                                                                                                                also won in the category of
                                                                                                                                “Advertising  Campaign  in
                                                                                                                                Overall  Destination”  and
                                                                                                                                also  in  “Caribbean  Fam-
                                                                                                                                ily  Destination”.  Addition-
                                                                                                                                ally  the  initiative  of  “One
                                                                                                                                Happy Island of Aruba” di-
                                                                                                                                rected  by  The  Zimmerman
                                                                                                                                Group  received  a  prize  in
                                                                                                                                the  category  of  “Caribbe-
                                                                                                                                an Beaches”. These are big
                                                                                                                                victories that show that we
                                                                                                                                are not only leaders in the
            ORANJESTAD  –  Marketing  This  group  was  the  one  tion is the result of a team  trends and creating all the  Caribbean  but  also  cat-
            Campaigns  of  the  product  who  made  Aruba  a  big  work  between  the  Aruba  contents out there in order  egories open for all regions.
            Aruba conquered 5 awards  winner  at  the  2018  Travel  Tourism  Authority  and  the  to  be  able  to  conquer  as
            internationally  at  the  2018  Weekly  Magellan  Awards.  associated  offices  in  the  much  travelers  possible  to  The  Tourism  Authority  is
            Travel  Weekly  Magellan  Aruba  took  home  5  prizes  area of marketing. Besides  our island.                     proud  and  wants  to  con-
            Awards. The innovative way  for  marketing  of  which  2  the  executives  of  Aruba                                gratulate everyone who in
            in which the office of Aruba  were gold awards and 3 sil-  Tourism Authority the team  Aruba won gold in the cat-   one way or another contrib-
            Tourism Authority promotes  ver. The criteria to evaluate  also  consists  of  profession-  egory  of  “Overall  Destina-  uted to this great achieve-
            our island abroad captures  and  honor  the  competing  als from The Concept Farm,  tion  for  Social  Media”  for  ment. All effort, dedication,
            a lot of attention among the  marketing  is  based  on  in-  The  Zimmerman  Group,  the  campaign  of  “Sports  creativity,  availability  and
            travelers  around  the  world  novation,  creativity  and  Ansira  and  Usim  who  are  Illustrated  Swimsuit”  and  passion  that  is  involved  in
            and the marketing experts.   its  effectiveness  on  reach-  continuously  studying  the  another  gold  award  for  promoting the product Aru-
                                         ing  its  target.  This  recogni-  marketing world, analyzing  “Most  Valuable  Playa”  in  ba is highly appreciated. q

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              ORANJESTAD  -  Aruba  To-   be a platform for showcas-  streets of Aruba. He has a  (including your name and  nies  to  use  said  materials,
              day has a new Facebook  ing  art.  Photographer  Mi-    creative mind with always  where  you  are  from)  to:  as well as names, likeness,
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              to welcome you to our on-   the  new  cover  picture  of  very natural and pure.     and  we  will  publish  your  poses  without  compensa-
              line community!             Aruba  Today’s  Facebook                                 vacation  memory.  Isn’t  tion.
                                          page,  following  the  for-  Aruba To Me Is              that a special way to keep
              The  cover  picture  of  the  mer  local  talent  that  shot  We would also like to por-  your  best  moments  alive?  Last but not least: our new
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              another  picture  of  a  lo-  Habibe.  Michael  is  a  mul-  to  send  us  your  favorite  mitting photos, text or any  out  please!  Thank  you  for
              cal  photographer  every  titalented    photographer  vacation picture while en-     other  materials,  you  give  supporting  our  free  news-
              couple of months. We love  who shoots weddings and  joying  our  Happy  Island.  permission  to  The  Aruba  paper,  we  strive  to  make
              culture and like to support  families, but also made an  Complete  the  sentence:  Today  Newspaper,  Carib-     you a happy reader every
              our local talents, therefore  impressive  series  of  drug/  Aruba to me is …….  Send  bean  Speed  Printers  and  day. q
              Aruba  Today  chooses  to  alcohol  addicts  in  the  your picture with that text  any of its affiliated compa-
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