Page 15 - Aruba Bank Marketing Department
P. 15
Fast & Easy Banking
Aruba Bank’s Self Service and Online Banking
features took main stage in the second half of
2018 in a “top-of-mind” awareness campaign.
The line of Self Service options was
showcased weekly with a featured service,
starting the week with a “Tip”, follow mid-week
by a “Video”, and ending the week with a “Quiz,
related to that one specific service.
The front is encouraged to remind customers of
the options available to them, and to like and
share the posts on social media.
Campaign Period: Q3/4
Key results:
Total reach 19,911
Total views 2,294
Total engagement 720 (clicks and comments)
