Page 10 - Aruba Bank Marketing Department
P. 10
Mega May
The objective was to drive car loan applications during
the month of May.
Ads ran on Facebook network, Google network,
YouTube ads.
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Campaign Period: May 1 – May 31 , Plus event.
Key results:
• 287 leads generated
• 2017- AWG. 10,109,949 disbursed 220 cars
• 2018- AWG. 13,520,906 disbursed 297 cars
Over 100 of these leads were generated online,
resulting in reduced branch visits, which was one of
the goals.
The event itself generated 63 applications.
