Page 9 - Aruba Bank Marketing Department
P. 9
Mortgage Campaign
The objective was to drive mortgage applications by
offering 6 months without no payment.
Ads ran on Facebook network, Google network,
YouTube ads and TV.
Campaign Period: March (Ongoing)
Key results:
st
During the 1 month of the campaign period alone, the
ads were shown a total of 42,479 times to people.
2,369 people clicked on the ads.
Total approved applications 547 in 2018 vs. 389 in
2017
