Page 4 - Aruba Bank Marketing Department

1. Research

Research continues to be the key pillar of our marketing activities. Without real data and insights into
our customer demographics we would not be able to make informed decisions about our customers’
needs or about our marketing focus (such as spending on who to target with what products or services
and how)
Research has helped us measure product use/opinions of Aruba Bank as well as our competitors. The
better our research, the less money we will waste - for example, by buying ads that won’t reach our
target customers or promoting products/services that no one is interested in.

1. Banking Market Survey 2018
2. NPS General 2018 (3)
3. HR Survey (Uniforms ext.)
4. Fees Survey 2018
5. W&R Results Survey
6. CC Market Survey
7. CC Merchant Survey

8. Savings Analysis
9. Branch Transformation Survey
10. NPS Superior Experience