Page 3 - Aruba Bank Marketing Department

Introduction

During 2018 Aruba Bank’s Marketing & Public Relations Department has promoted the business and
helped drive sales of its products or services. Our efforts continue to focus on using research results
and data to guide our efforts (increasing online efforts vs. traditional media), continue identify target
customers and other audiences.

Our PR efforts were focused on disseminating information and providing explanations to the general
public, in a plain and understandable manner, about our operations and organization, as well as
financial and economic developments, in addition to public relations activities through the media.
Aruba Bank has also continued to foster its support of sports and a healthy lifestyle that will benefit the
entire Aruban community.

As we moved into the second half of the year we strengthened the marketing department by
implementing a new structure focused on Customer Centricity and Digital Marketing in order to remain

visible, keep sales strong, and maintain a competitive advantage. Herewith we present an overview of
efforts during the year.