Page 6 - Aruba Bank Marketing Department
P. 6
Superior Experience
The campaign launched in February 2018 is tied to the
bank’s new strategic communication platform. The
goal is to differentiate itself from local competitors.
The new Campaign around the new Value Proposition
was revealed after extensive market research
conducted in 2017, to better understand how the
community values local product and services.
As a result of being the only Aruban Bank on the island
it is important that we offer exactly what has made our
island so well known worldwide. We need to make
sure our employees’ innate friendliness and cordiality
contribute to the Superior Experience we offer at every
touch point.
