Page 135 - John Fawkner College SIPP Flipbook V3

humanities Year 10

when? term 1 Number of sessions: 8 weeks

assessment: Designing sport toy or equipment.

Designing SIPPS winter jacket and

primary school sport uniform.

key ideas

• AIDA structure ( attention, interest, desire, action)
• Persuasive devices are- image, humour, musical jingles, slogans, eye and ear appeal,
well known personalities, experts, quality and status symbols, nostalgia, appeals
(healthy mind and body, good parenting, emotions.
• Emotive language
• Rhetorical Questions
• Expert Opinion
• Understanding persuasive devices
• Using persuasive devices in their own ads

focus questions

1. What are the structures and features of persuasive writing? This is in context of comics,
articles, print and media ads.
2. What persuasive devices are used by authors and reporters?
3. What elements make an effective paragraph in both an ad and TV commercial?
4. How does Nike advertise their products?
5. Why is Nike such a massive company?

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