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 HIGH-ALTITUDE LOOK AT THE NEEDS AND ASSETS.
The “Placemaking Assessment Tool” by the Michigan State University Land Policy Institute has made very helpful distinctions that will facilitate exploration, ways of seeing, and understanding that will inform the entire planning team and process. (See charts below.)
Check and recheck you have invited a spectrum of sectors. Refer to the Citations section “Planning” for more resources.
 Table 2: Potential Assessment Team Members Placemaking Type
Standard, Creative or Tactical Placemaking
(Short- or Medium-term)
Recommended Assessment Team Members
Try to include as many of the following types of potential assessment team members as is reasonable: Neighborhood business owners/land- lords, Residential Neighborhood or Block Association Representatives, Downtown development representatives if the location is downtown, Long-time resident, New resident, Local Government Planning Official, Local Government Community Development Official, Local Government Economic Development Official, Arts Council (or similar) representative, Transportation authority representative, Parks official, Historical Society representative, Developers/builders, and Walkability or bicycle advocacy representative.
Try to include as many of the following types of potential assessment team members as is reasonable: Anchor institution(s) representative(s); Elected officials; Local government Planning official; Local government Zoning Administrator; Local government Economic Development official; Corridor Improvement District representative (if applicable); Downtown Development District representative (if applicable); Arts Council (or similar) representative; Historical Society representative; Transportation authority representative; Parks official; Business owners; Person(s) working with MEDC Redevelopment Ready Communities program; Tran- sit authority official; Public Works official; Local private architect, land- scape architect and urban planner;
            Strategic Placemaking (Long-term)
(https://www.canr.msu.edu/landpolicy/uploads/files/Resources/Tools/MIplace_Partnership_Initiative/PlacemakingAssessmentTool_LPI_WCAG2.0_updated_041515.pdf)
Formulate and distinguish goals, objectives and strategies.
In the Citation Section’s “Strategic Plan Examples”, you will find a myriad of samples for goals, objectives, strategies and action plans. The format and nature of these elements are extremely particular, case-by-case. The process of dia- logue and engagement helps project leaders to clarify and prioritize.
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