Page 36 - 10 Most Promising Real Estate Technology Solution Providers 2019

Commercial real estate technology

transforming a traditional industry

Real estate is a relationship-driven sector, hence the the deal.
emphasis on marketing, sales, client service, and
collaboration. And when you think about it, real estate In spite of the impressive number of real estate firms,
is a mobile business. After all, the majority of real less than 10% of them have adopted the software
estate business activities occur outside of a traditional application & software testing solutions for real estate.
office space. That means real estate tech startups with modern
techniques and good products still have a great
Real Estate Technology is a broad term that includes possibility to become the market leaders.
the application of information technology and
platform economics to real estate markets. Real Estate Real Estate Technology Trends:

Technologies will make both realtors and buyers ditch 1. The shift to the cloud:
the conventional an old-fashioned ways of selling or A few years ago, “the cloud” was seen as an internet
buying and adopt new and innovative ways in line that eluded principals and agents alike. Fast forward
with the requirements of the current era.
to now and the cloud is fast becoming the norm and
The main types of solution investors are focused on legacy server-based software is quickly becoming
within real estate sector is Software as a service (SaaS) obsolete.
platforms. Companies like Zillow and Trulia are
industry leaders in the real estate industry and pretty Lead and Marketing Management:
successful at offering homebuyers with the digital There are countless lead and marketing management
outline of the property, and getting them in touch with cloud solutions that can be extremely valuable
realtors and brokers who can complete the contract of for the real estate sector. These solutions help real

36 December 2019