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estate professionals capture leads, as well as track 2. Blockchain and real estate:
the success of marketing efforts and automate
communications. Email marketing is one of the most Blockchain is the technology behind cryptocurrencies
popular cloud services for real estate. such as Bitcoin, Litecoin and Ethereum. Essentially,
it’s a public, digital ledger or database that records all
Mobility for the Professional: transactions, without the need for a central verifying
authority such as a bank. No middleman means
With cloud computing, real estate organizations reduced legal and title-related costs and a faster
can essentially move the office online, allowing settlement process.
professionals to be productive – always!
3. Fractional property investment
Customer Relationship Management: platforms:
Customer Relationship Management is also commonly Fractional property investment platforms allow
known as CRM. This type of cloud platform allows investors to buy a portion or “fraction” of a property.
a real estate organization to both access and capture These investors collectively “own” the property and
information about potential and current clients. It also can benefit from a share of rental income or capital
allows for interactions between the company and its returns in the event that the property is sold.
customers.
It’s Time
Security, Cost Efficiency and Scalability:
Real estate professionals definitely manage sensitive The real estate industry is still in the infancy stage of
information including driver’s license numbers, credit technology innovation. While we are beginning to see
more applications for the cloud and blockchain, these
scores, social security numbers and more. Cloud platforms were all just pipe dreams in the real estate
computing helps the companies achieve higher levels
of security and adhere to guidelines found in other world 10 years ago. As the technology continues to
strict industries, like financial. become more ubiquitous, you can expect home buying
to never be the same again.
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