Page 9 - Marketing Zine Final
P. 9

Where can a job in Marketing lead?













        Progressing from marketing assistant would lead to becoming a marketing
        executive. This job would entail ‘developing and overseeing marketing
        campaigns to promote products and services. The role of a marketing executive
        can encompass creative, analytical, digital, commercial and administrative
        responsibility.’


        A marketing executive can expect to earn around £20,000 to £45,000
        depending on experience in the job role.


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 An entry level job in makreting would most likely be a marketing assistant.
 A marketing assitant usually supports the work of the marketing managers   Moving up from marketing executive would be marketing director. ‘Marketing
 and marketing executives on different projects. The key responsibilities of a   directors are responsible for their organisation’s marketing and communications
 marketing assistant are aspects such as; compiling and distributing financial   strategies as well as overall branding and image. This job is a senior role, often
 and statistical information such as budget spreadsheets and organising   reporting directly to the chief executive, and marketing directors are generally
 and hosting presentations and customer visits. Markeing Assistants also   members of the board.’
 work closely with employees in other functions, such as advertising, market
 research, production, sales and distribution.  A marketing director can expect to earn approximately £60,000 to £100,000 in
        the job role.
 A marketing assistant can expect to to have a starting salary between £18,000
 and £22,000.
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