Page 4 - Marketing Zine Final
P. 4

Skills Needed:                      Responsibilities:
                                                                                                  » Teamwork Skills                    » Overseeing and

                                                                                                  » Communication Skills               Developing Marketing
                                                                                                  » Attention to Detail                Campaignes
                                                                                                  » Good Organisational Skills  » Data Analysis

                                                                                                  » Numerical Skills                   » Promotional Activities
                                                                                                  » IT Skills - be compitent           » Run Social Media

                                                                                                   in softwares such as                Channels and Manage
                                                                                                   microsoft and design                Campaigns on Social

                                                                                                   softwares such as                   Media - be able to use
                                                                                                   InDesign                            social media such as
                                                                                                  » Interpersonal Skills - such        Twitter, Instagram and

          There are many different skills and responsibilities that are required for one to work in makreting -   as being able to work   Facebook to promote and
          Left image from Google Images, Right image by Laura Tunnah                               well in a team, have good           market books
                What is needed?                                                                    communication skills and  » Create an awarenss of


                                                                                                                                       and develop the brand
                                                                                                   be motivated
                                                                                                  » Ability to work well under         you’re creating

                                                                                                   Pressure                            » Conduct Market Reserach
                             Marketing is more                                                    » Creative                           » Organise Events - such as
                                                                                                                                       book launches
                                                                                                  » Flexible - some working
                                than promotion                                                     hours may include                   » Develop Relationships

                                                                                                   working late or having to           with Stakeholders - both

                                                                                                   work weekends                       internal and external
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