Page 2 - Marketing Zine Final

Marketing in Publishing
arketing is the process of getting people interested in a company’s
Mproduct or service .
A huge part of publishing is the marketing of a book, which is commonly
known as book marketing. Book Marketing essentially creates regognition for
a certain book amongst both booksellers and consumers.
The function of book
marketing is to is to
make sure that the
book in question is
available, displayed and
promototed through
various book distributers
in a way that makes
consumers want to buy
and read it.
Marketing requires a lot of teamwork and communication -
Image from Google Images
Early in a publishing season
a marketer get involved in
the book process to help
determine the potential
market size of the book, the
possible readership of the
book. They also try to work
out a strategy for the book
which would be to how best
engage the prospective Could marketing be the job for you? - Image by Laura Tunnah
readers of the book.
From this a marketing plan is then put in place. Due to the fact many components
of the marketing plan cost money, the plan is composed in the context of the
marketing budget for the book. Usually the more the publishing house has paid for
the book, the higher the marketing budget will be.