Page 3 - Marketing Zine Final

Marketing in Publishing

arketing is the process of getting people interested in a company’s
Mproduct or service .
Early in a publishing season

A huge part of publishing is the marketing of a book, which is commonly a marketer get involved in
known as book marketing. Book Marketing essentially creates regognition for the book process to help
a certain book amongst both booksellers and consumers. determine the potential
market size of the book, the
The function of book possible readership of the
marketing is to is to book. They also try to work
make sure that the out a strategy for the book
book in question is which would be to how best
available, displayed and engage the prospective Could marketing be the job for you? - Image by Laura Tunnah
promototed through readers of the book.
various book distributers
in a way that makes From this a marketing plan is then put in place. Due to the fact many components
consumers want to buy of the marketing plan cost money, the plan is composed in the context of the
and read it. marketing budget for the book. Usually the more the publishing house has paid for
the book, the higher the marketing budget will be.

Marketing requires a lot of teamwork and communication -
Image from Google Images